BEM SÃO PAULO is launched, a project conceived by Ed Morais and Renata Affonso, focused on providing immersive and touristic experiences in the city of São Paulo.
We quickly established ourselves on the leading travel platforms.
We fully immersed ourselves in the corporate world in 2017 to create on-demand experiences for major brands like Samsung and Google.
Our partnership with Mastercard Priceless platform begins. This marked the start of our journey in creating, planning, and managing the platform's premium experiences.
Also in partnership with Mastercard, we brought an unprecedented project to Brazil, which has since become one of the most iconic places in São Paulo: the Priceless Space.
2022 was the year we transformed experiences into unforgettable memories! We created, planned, and produced over 40 events for brands such as Mastercard, Santander, Farfetch, Riot, Steinway, and Lemon Cash. We launched the second season of Priceless Space with the Amazon, bringing the magic of the forest to the hearts of people. And, as it should be, we celebrated the World Cup year with the incredible Seleça Space. A vibrant space where we broadcasted Brazil’s matches, bringing football fans together to celebrate the biggest tournament on the planet.
In 2023, we continued strong with the Priceless experience calendar, providing unique and unforgettable moments. In partnership with the iconic Noites Cariocas, we hosted a grand event for Mastercard, which featured a special appearance by the MPB legend, Gilberto Gil. In addition, we launched the third season of Priceless Space Matas e Mares, a journey that goes beyond. This expedition involved research, the production of exclusive content, a makeover of the spaces, and even a new menu, all aimed at providing an even richer and more immersive experience.
